â€œThe result of extended dialogue with the mobile industry,â€ PlayReady offers PlaysForSure DRM for mobile phones. This is not to be confused with Zune DRM which at least today will not work on a mobile phone. PacketVideo vowed to be the first company to implement this content access technology.
PlayReady will be a licensable technology allowing any service that offers Microsoft’s current DRM solution to offer PlayReady DRM.
Because this is Microsoft and things are complex I feel it necessary to point out this is NOT the same DRM (called information rights management ) that exists on Windows Mobile 6 which began to roll out today on AT&T, Verizon, Spring, and T-Mobile. Windows Mobile 6 is compatible with Yahoo, Rhapsody, and Urge, but it is unclear to me at least if it now supports subscription content, a feature lacking in Windows Mobile 5.