Two new reports: online ads will boom, as will ranks of "ex-bloggers"

Xeni Jardin:
The popularity of blogging may reach its peak in 2007, at which point there may be as many as 100 million bloggers online — according to a newly released Gartner report. Ars Technica has an analysis post up:

Chief Gartner fellow Daryl Plummer pointed out that “a lot of people have been in and out of this thing. Everyone thinks they have something to say, until they’re put on stage and asked to say it.” Indeed, most people who start blogs don’t keep them up forever, and Gartner says that there are now 200 million ex-bloggers.

Link.

Also out today, a Communications Industry Forecast report (Link) which predicts that online advertising will be the largest ad sector by 2011, outpacing dead-tree newspapers and broadcast television. Adario Strange at Wired News sees flaws in this report and others like it, and blogs:

As for the future of newspapers, that’s where this report, and many others like it, experienced a blind spot. The near-future emergence of electronic paper as the new medium of newspapers continues to go mostly ignored by analysts who should know better. Newspapers and magazine won’t die, but the materials we use to read them will.

Link

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