There.com is a 3d Virtual World from Makena Technologies. There.com has partnered with Toyota Motors to allow users to “redefine” its Scion Brand. Hop in game with your Avatar, and using the development tools you can customize your own in game Scion.
Technologies, creator of the popular social virtual world There.com, today announced that Scion plans to continue and expand on its successful campaign in There.com, with a unique focus on user-generated content. Scion already runs a popular venue in There.com called Club Scion, a large-scale nightclub setting built inside each of the Scion xD, xB and tC models where members socialize, party and can interact with Scion content and explore the car interiors.
To continue its successful marketing effort in There.com, Scion is allowing members to create their own graphic designs to adorn the outside of Club Scion. Members will create their designs and submit them to There.com where they will be featured as the “new look” for the exterior of the club. New user designs will be rotated regularly, keeping the campaign dynamic.
“This initiative provides any of our members with the ability to paint a huge Scion car, and really let their creativity shine. Club Scion is about 100 feet high — we can’t wait to see what our members do with that large of a design canvas,” said Michael Wilson, CEO of Makena Technologies. “Our virtual world is built almost entirely around user-generated content and this campaign allows our members to continue that theme and contribute directly to Scion’s brand image with their own custom creations. This is all about involving consumers with the Scion brand at the DNA level — much more so than they can through any other marketing channel. 3D development studio Metaversatility, the creator of Club Scion, assisted Makena again in extending Scion’s campaign to enable member-generated designs.”
Another unique component of Scion’s extended campaign in There.com is that members will now also be able to create, buy and sell their own versions of drivable Scion cars in There.com. Makena Technologies has partnered with Trilogy Studios, a leading developer of high-quality video games and virtual worlds, to develop customizable and fully drivable versions of Scion’s xD, xB and tC, which will be made available through There.com’s free builder development tool.
“Scion is finding success through the unique marketing channel that virtual worlds present,” said Adrian Si, Scion interactive marketing manager. “Taking our partnership with There.com a step further and allowing their members to customize our cars is another interesting way for these consumers to interact with our brand.”
About Makena Technologies, Inc.
Makena Technologies is the parent company of There.com, a fully interactive, 3D online virtual world where members can customize and create their own 3D character, meet and hang out with friends in real-time using voice and text chat, build their own virtual homes, participate in events ranging from car races to paintball to fashion shows and even create and sell their own virtual items. There.com is a safe and exciting “PG-13” environment for ages 13 and up that has something to offer nearly anyone. Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA.
Scion, from electric trolling motors Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions.
About Trilogy Studios
Founded in 2005 by video game and entertainment industry veterans Michael Pole and Rick Giolito, Santa Monica, CA-based Trilogy Studios develops AAA quality Virtual Worlds and next generation console games. A pioneer in virtual world software development, Trilogy offers major media companies the opportunity to promote and monetize their content libraries and new entertainment properties in the online space, through micro-transactions, premium subscriptions, e-commerce, sponsorship and advertising. In 2007, Trilogy designed and launched MTV Networks’ most popular online virtual world to date, Virtual “Pimp My Ride.” Since the company’s inception, Trilogy has attracted some of the finest talent in the videogame industry from market-leading companies such as Electronic Arts, Take-Two Interactive, Rock Star Games and Vivendi Universal Games.
Metaversatility, Inc., is a virtual world development company that fosters community, entertainment, education and commerce in on-line spaces. From transnational corporations and broadcast media to nonprofit agencies and educational institutions, Metaversatility has put its skills to work realizing virtual presence. Working across multiple platforms, Metaversatility’s client porftolio includes Orange, AMD, Newmarket Films, and USC. Metaversatility is also the creator of ‘The Tower’ EMI artist venue in There. More information at Metaversatility.com.