Kraft is giving away South Beach Living starter kit, with Tide Me Over Drink Mix, Granola Clusters, and $2 in coupons towards South Beach Living Products. Hurry the offer ends February 28th.
Survey Reveals American’s Thoughts and Feelings about Dieting
NORTHFIELD, Ill., Jan. 3 /PRNewswire-FirstCall/ — A New Year
traditionally rings in a new list of diet and weight loss resolutions.
However, more than 60 percent of Americans feel frustration when dieting,
according to a new survey(1). Additionally, 77 percent say that they make
sacrifices in their life in an effort to stick to their diet, such as
spending less time with friends and family.
Conversely, losing weight and dropping pounds quickly is not the most
desired outcome. The survey found that seven out of 10 Americans would feel
better about themselves if they learned how to eat healthful foods as a way
New South Beach Living(TM) Food Options
To help consumers eat healthier and manage their weight as part of
their ongoing lifestyle, South Beach Living(TM) foods from Kraft, formally
South Beach Diet(R) foods, is introducing 13 new menu options offering
convenience and great taste. In January 2008, the new menu options listed
below will join the line of more than 60 South Beach Living(TM) foods from
South Beach Living(TM) Drink Mix
By leveraging the scale of Kraft’s portfolio and the success of Crystal
Light beverage, South Beach Living(TM) foods from Kraft now extends into
the beverage aisle. South Beach Living(TM) Tide Me Over (TM) drink mixes
are sugar free, low in sodium and contain 30 calories, five grams of fiber
and three grams of protein per serving, which help to satisfy hunger
— Natural Strawberry Banana Flavor
— Natural Tropical Breeze Flavor
South Beach Living(TM) Snack Packs
These portable, portion-controlled packs contain at least three grams
of protein and are 160 calories or less per serving. The snacks are also
low in sodium.
— Dark Chocolate Covered Soynuts
— Energy Mix
South Beach Living(TM) Frozen Entrees NEW VARIETIES
These entrees offer generous portions of lean meats or poultry and
crisp vegetables, all for 340 calories or less, 15 grams of protein and
three grams of fiber per serving.
— Meatloaf with Gravy
— Roasted Turkey
— Chicken Santa Fe Style Rice & Beans
South Beach Living(TM) Cereal
Both heart-healthy cereals contain zero grams of trans fat / saturated
fat and zero mg. of cholesterol. The cereals are an excellent source of
whole grain, with 31 grams of whole grain per serving and contain at least
nine essential vitamins and minerals, seven grams of protein and eight
grams of fiber per serving.
— Vanilla Almond Crunch
— Strawberry Harvest Crunch
South Beach Living(TM) Granola Clusters
Both varieties of South Beach Living(TM) granola clusters include
ingredients such as dried fruit, crunchy oats and almonds and are high in
fiber with six grams per serving. The clusters also include six grams of
protein per serving.
— Mixed Berry
— Cherry Almond
South Beach Living(TM) foods from Kraft still offers the same
convenient, nutritious and delicious foods based on the principles of The
South Beach Diet — protein, fiber, whole grains, vegetables and
unsaturated fats like olive and canola oils.
"We expect that the name change to South Beach Living(TM) and the
introduction of these innovative new products will help people adopt
life-long healthy eating habits and help the brand continue on its growth
trajectory," said Ryan Clark, Director of Marketing for South Beach
The South Beach Diet(R) and Kraft
Kraft’s alliance with The South Beach Diet gives consumers many choices
when they are managing their weight and eating for life-long health and
wellness. South Beach Living(TM) will continue to provide innovative
offerings to help consumers eat and live better. For more information on
the full product line, please visit http://www.southbeachlivingfoods.com.
Kraft has been a leader in marketing products that help people eat and live
better, offering a range of nutritious alternatives like fat-free and
sugar-free products, as well as those that leverage emerging health and
wellness trends. Kraft’s product portfolio provides a broad range of
options for consumers to choose different products for various eating
About Kraft Foods
Kraft Foods (NYSE: KFT) is one of the world’s largest food and beverage
companies. For more than 100 years, we’ve offered consumers delicious and
wholesome foods that fit the way they live. Millions of times a day, in
more than 150 countries, consumers reach for their favorite Kraft brands.
Whether it’s breakfast, lunch, dinner or a snack, consumers at home and on
the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats,
DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream
cheese, Milka and Cote d’Or chocolates, Planters nuts, Honey Bunches of
Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal
Light and Tang refreshment beverages; and a growing range of South Beach
Diet and better-for-you Sensible Solution options.
About The South Beach Diet
Preventive cardiologist Arthur Agatston, MD developed The South Beach
Diet to help his patients whose weight and blood chemistries were not
improving. His balanced approach to nutrition and weight management proved
highly effective and later served as the basis for his first non-academic
work, The South Beach Diet. Subsequent books published under The South
Beach Diet title also became bestsellers, including: The South Beach Diet
Cookbook (2004); The South Beach Diet Good Fats Good Carbs Guide (2004),
The South Beach Quick & Easy Cookbook (2005), and The South Beach Diet
Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook
(2006). The South Beach Diet — "Changing the Way America Eats"