CBSSports.com Connects With Facebook(R) to Provide Official NCAA(R) Tournament Brackets
Facebook Platform to offer ‘CBSSports.com Tournament Brackets’ application
for the 2008 NCAA Division I Men’s Basketball Championship
FORT LAUDERDALE, Fla., Feb. 7 /PRNewswire/ — CBSSports.com today
announced it has developed and will host an official NCAA March Madness(R)
Brackets application that will be offered and promoted to the Facebook
users for the 2008 NCAA Division I Men’s Basketball Championship.
Located at http://www.facebook.com/brackets, CBSSports.com Tournament Brackets
will be available to the site’s more than 63 million active users both
online and via CBS Sports Mobile, creating a cross platform experience for
all NCAA Basketball fans.
The application will not only allow users to fill out brackets with
their picks for each round of the tournament and enjoy comparing their
picks with their friends but also have access to the deepest tournament
coverage from CBS Sports, CSTV, CBSSports.com and NCAA.com, including links
to watch all of the live action on the Emmy award-winning NCAA March
Madness on Demand service. In 2007, more than 2.6 million Facebook users
joined at least one bracket group in a similar tournament brackets feature
run by the site.
“Working with Facebook, an extremely viral social utility with a
tremendous core of both college students and alumni was a natural solution
as we looked to build a brackets application around the most popular
college sports tournament,” said Jason Kint, Senior Vice President and
General Manager of CBSSports.com. “This presents an ideal opportunity to
extend the CBSSports.com brand to yet another platform and one containing a
very engaged and loyal audience.”
“Getting as many people involved in March Madness in as many different
ways as possible is obviously an important goal for the NCAA and tapping
into a base of very active NCAA sports fans with this application clearly
furthers that objective,” said Greg Shaheen, Senior Vice President for
Basketball and Business Strategies at the NCAA. “Whether it be the
television coverage of the tournament on CBS Sports and CSTV, streaming
live video from the Emmy award- winning March Madness on Demand on
NCAA.com, mobile coverage and highlights on mobile.CBSSports.com or the
tournament brackets application on Facebook, more fans now have more ways
to view, follow and enjoy March Madness than ever before. The application
provides a convenient way to follow the championship for the conversation
and enjoyment it brings to millions around the world.”
CBSSports.com Tournament Brackets on Facebook offers users all of the
features of the popular bracket games on CBSSports.com, including LIVE
updating scoreboards while games are in progress. With the added benefit of
the Facebook toolset, it is easier than ever to create your own public or
private bracket group and compare yours with members of your social
network, school affiliation, workplace or friends.
Each NCAA Basketball team has its own page, allowing participants to
follow their favorite teams through the conference tournaments and into the
NCAA Division I Men’s Basketball Championship. Users can select their
favorite teams and compete with other participants to show how much they
love their team and battle for school supremacy.
While it is growing the fastest among users age 25 and over, Facebook
also maintains an 85 percent market share of 4-year U.S. universities. In
total, there are nearly 1.8 million users that are affiliated with one of
the school networks on Facebook of the 65 teams that comprised the field of
the 2007 NCAA Division I Men’s Basketball Championship.
Facebook is a social utility that offers an efficient way for people to
stay connected with their friends and the people around them. Facebook
users communicate and share information through the social graph, the
network of connections and relationships between people. More than 50
percent of Facebook users return to the site each day, providing
unparalleled distribution potential for applications and the opportunity to
build a business that is highly relevant to people’s lives.
CBSSports.com is at the leading edge of media companies providing
Internet sports content, Fantasy sports and e-commerce. CBSSports.com is a
member of the CBS family and a part of CBS Interactive. Formerly known as
CBS SportsLine.com, in August of 2007 the company changed its name to
CBSSports.com. The change marked the evolution of the company into a multi-
platform brand offering premier broadcast, online and mobile sports
content. The change to CBSSports.com gives advertisers the ability to
associate with the CBS Sports brand and reach sports fans no matter where
they are, 24 hours a day, seven days a week.
For more information about CBSSports.com and for the latest sports
news, scores and expert analysis, please visit cbssports.com.
More information about CBS and its businesses is available at
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletics opportunities
for more than 380,000 student-athletes at more than 1,000 member colleges
and universities. Each year, more than 54,000 student-athletes compete in
NCAA championships in Divisions I, II and III sports. Visit http://www.ncaa.org
and http://www.ncaasports.com for more details about the Association, its goals
and members and corporate partnerships that help support programs for
student- athletes. Importantly, the NCAA opposes all sports wagering. This
application should not be used for sweepstakes, contests, office pools or
other gambling activities.
The NCAA is proud to have the following elite companies as official
Corporate Champions — AT&T, Coca-Cola and Pontiac — and the following
elite companies as official Corporate Partners — DiGiorno, Enterprise, The
Hartford, Lowe’s, Sheraton and State Farm.
NCAA, Final Four, and March Madness are trademarks owned or licensed by
the National Collegiate Athletic Association.
Facebook(R) is a registered trademark of Facebook Inc.