You must have seen that the concept of social online networking has taken the world by storm. People from all age group, religion and country are using this form of networking and building communities for catering to their own needs. Among the most popular social networking sites, Orkut and Facebook have gained tremendous popularity. While the former is a part of Google, the latter is managed by Mark Zuckerberg. In recent times, the growing rivalry between these two companies for recruiting the talented persons in the IT industry has reached its peak. Sheryl Sandburg, a Google executive known for her technical prowess, is going to join Facebook shortly. Sheryl Sandburg is responsible for managing the worldwide online operations and sales of Google, as of now. She became a part of the Google workforce 7 years back and has played a significant role behind Google’s phenomenal growth in online activities. She was the driving force behind two of Google’s most sought after advertising applications, AdSense and AdWords. She will don the hat of the CEO of Facebook and will work in collaboration with Zuckerberg, who is the co-founder of the site. According to Zuckerberg, the hiring is meant for boosting the quality of Facebook as a social networking site. He wants to take communication to a new height. Apart from assisting Facebook to expand its offshore operations, Sheryl Sandburg will also look after the HR and marketing segments. As of now, Facebook has a whopping 66 million users all over the world and it is poised for a massive growth. However, the business policies of the company have drawn flak from the critics. The service named Beacon provided by Facebook is an example. It has been alleged that this particular service is used by advertisers to manipulate the personal relations between friends online. Sheryl Sandburg will possibly iron out all such issues after she steps in. Sheryl Sandburg joined Google before it became the de facto search companion on web and she has gone from strength to strength with Google’s own development in the industry. She feels that Facebook brings back the memory of early days in Google. She feels thrilled at the prospect of building a company from ground up to taking it to dizzying heights. Sandberg’s move to Facebook will set the mercury soaring as the two companies will be involved in a battle for dominance in the online networking industry.