Michael Arrington of Tech Crunch just posted that Real Blogs Don’t Buy Ads On Google. Michael, if they don’t they should. It isn’t cheating to expand your reach and your subscriber base. It isn’t cheating to make certain that the great articles you post don’t get read because your competitor has better SEO than you, or has been around longer herunterladen.
Don’t get me wrong, buying cheap traffic from china to run your Comscore up is bad form, but that is because of the lie that it creates to your investors herunterladen. Buying targeted traffic from Google is a perfectly legitimate audience building strategy. Arrington says:
I know it doesn’t seem like much, but it’s kind of like finding out your favorite baseball player is taking steroids so he can keep playing long after his expiration date linux free download german 64 bit.
That’s not it at all. It’s more like going to Adidas and saying if you help me with my shoes I could play better. Juicing would be doing things with pop-under ads, and traffic bots herunterladen.
Social Media elitists like Arrington often talk about using SEO and SEM as cheating, but if New Media wants to be taken seriously it needs to do the things old media does, like focus on growth, and the bottom line. Buying traffic from people searching “Technology News” makes sense for an Engadget that wants to be the site for Technology news, and has to compete with CNN and CNet, but also small sites that have no business ranking for “Technology News” like BetaNews, and Ghack.net herunterladen.
I find it difficult to believe that TechCrunch never spent money on advertising. They may have never purchased Adwords clicks, but what really annoys me is that Arrington seems to have such a narrow view of how online growth happens. There was a time when many of us bloggers, wrote for the love because there was no money in it, but that isn’t how the world works any more. As recently as 2008 Arrington said:
…writing good content is only half the battle synology ds video herunterladen. You have to figure out the complex, dynamic web of politics between bloggers and mainstream media before you post to know where to get support. And you’ll need support in the form of links from other prominent bloggers spiele autorennen kostenlosen vollversion. An early push can take a post and make it a headline on TechMeme, which leads to page views and notice by sponsors. But since blogging is almost by definition a conversation between bloggers, fights tend to break out over emotional issues teamviewer 9 herunterladen. Cliques develop. Can you count on them to support you down the road?
So what is the difference between using social media, and relationships to give you that kick start, and using Search Engine Marketing? Is there a difference between spending $500 to do networking at affiliate summit, and spending $500 with Google on Adwords? How Michael is a blogger to know what the unspoken rules are? Not every blog can start with the connections you had. Would it be cheating if I bough paid placement on TecheMeme? Where are these social rules, Michael samsung j3 mms?
It’s clear that Arrington and I have a difference of opinion on the matter, and as I own the SEO/SEM consulting firm BlackWaterOPs I am probably biased. That being what it is, I think that as a blog you use what resources you have access to, and Google is an excellent one. More people should invest in buying high quality traffic to promote their product, and if you are a blogger your product is your content bahn bill download.