Playboy Magazine Features Mobius Mobile Image Recognition in January Issue Along Side Anna Chapman Nude

In addition to having exclusive nudes of the deported Russian Spy Anna Chapman, the January 2011 issue of Playboy will feature technology from Mobius.

Mobile device users who take a photo of any of the twelve 2010 Playboy Playmates featured in the ad and send it to Playboy@agm.tw will receive access to exclusive, premium images and videos apple app herunterladen. In addition, users will be able to make secure mobile purchases of Coty’s line of Playboy Fragrance for Men.

Mobius’ mobile image recognition technology has several features which make it well suited for the Playboy Fragrance for Men by Coty ad campaign. First, Mobius mobile image recognition technology allows users to capture and retain an actual image of their favorite Playmates, as opposed to capturing a bar code or abstracted graphic as required by other mobile image recognition service providers psp spiele legalen. Because of this actual-image capability, Mobius does not interfere or restrict creative services for ad design, and the end user captures a meaningful, shareable, branded image instead of an abstraction.Playboy Magazine Features Mobius Mobile Image Recognition in January Issue Along Side Anna Chapman Nude

“We are excited to have this opportunity to partner with Playboy and Coty Beauty in introducing the next big thing in unobstructed visual mobile marketing,” said Aram Kovach, CEO of Mobius photo instagram. “Mobius image recognition technology lets brands retain their focus on the subject matter, in this case Playboy’s 2010 Playmates, and the creative is not cluttered with a code that diverts attention from the ad content. Mobius servers also make sure that we return the best quality images that a user’s particular phone can handle.”

“Playboy Fragrance for Men is all about seduction, glamour, indulgence and fun and thus forms a natural partnership with Mobius for tablet. The inventive, forward thinking promotion is a great opportunity to directly target our core audience of young, trendy men and make a memorable impression on today’s tech-savvy consumer. We look forward to a successful partnership and to furthering the impressive growth of Coty Beauty’s iconic lifestyle power brand in the US,” remarked Jurgen Scharfenstein, senior vice president of marketing for Coty Beauty Lifestyle fragrances cleaning plan to download.

The Playboy Fragrance for Men portfolio, carried at roughly 15,000 doors in the US, features scented evocations of five sophisticated and contemporary lifestyles. A modern woody fragrance, New York Playboy, captures the energetic essence of the city that never sleeps; an oriental woody fragrance, Hollywood Playboy, captures the essence of a dazzling world of celebrity and red carpet glamour; an aromatic citrus scent, Malibu Playboy, encapsulates the effortlessly cool “life is a beach” lifestyle; an irresistible, fresh, woody fragrance, Miami Playboy, encapsulates the suave, seductive and sexy essence of South Beach; an oriental fougere fragrance, Vegas Playboy, captures the essence of the high rolling daredevil internet explorer neu kostenlos.

The sophisticated Mobius self learning mobile image recognition system determines the capabilities of the mobile device that has sent the image, and returns content that is best suited for that particular device. For example, a “smart phone” user will receive access to high quality, optimized video and still images, whereas a “regular” Mobile device will receive video and images at file sizes and resolutions that are in line with its capabilities download the annual pay slip.

Mobius also provides a secure e-commerce platform in support of the ad campaign, which allows users to purchase any of Coty’s line of Playboy Fragrance for Men using only their cell phones. Users who register with Mobius will also have the ability to make future purchases utilizing Mobius’ “quick purchase” feature, which requests a unique image from the user to initiate and confirm a secure online transaction without the need to send credit card information over the air skype rechnung downloaden. The Mobius e-commerce platform also uses a reverse lookup feature, which allows users to quickly populate a registration form by simply entering their phone number.

Mobius image recognition service is free to registered members, works internationally and across all mobile devices and service providers globally sims 4 ccen. Users pay only the charges associated with their Mobile device service contract. For more information, visit http://www.mobiusworld.me.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives herunterladen. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.