Adwords is a great tool for promoting your website, Promoted Videos on YouTube do the same thing for your channel or business. Just like SEO and SEM should be part of your online marketing strategy.
As a Google Adwords Consultant I get access to vouchers for first time clients. Here are some tips on how to promote…
Share slides from presentations that weren’t recorded.
Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
Conduct an interview with an expert.
Turn your podcasts into videos, to expand your reach.
Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.
Enhance your videos using YouTube’s special features, such as annotations, audioswap, insight, language options and quick capture. Also see what’s cooking in the YouTube Biz Blog and TestTube for more upcoming features.
Choose a user name that reflects your brand for your channel URL.
Add your channel URL to marketing collateral and social network profiles.
Post customer video testimonials to add to your credibility.
Put together a creative video explaining your product or service.
Show the results of someone using your services.
Introduce your staff to add authenticity.
Take viewers on a tour of your offices and city to help them feel connected with you.
Ask others to use your product in their videos (like product placement in movies) and cross-promote each other.
Post links to your videos on various social networks.
Look into YouTube Promoted Videos to reach your target through contextually-relevant search results.
Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your business. Research the Placement Tool to identify the best placements for your ads.
Earn money from your videos by entering into a partnership with YouTube.
Create “how to” videos to help your customers use your product or service.
Post solutions to common product or service problems.
Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!