Calculate your Potential Market, by Country
Despite what many Marketeers would like you to believe there aren’t billions of people who are instantly made available to buy your product, or read your message, just because you set up a web page. This page buried on IBM’s site allows you to see how many Internet Users are in each country, and by selecting multiple countries you can figure out your potential demographic. I selected just countries with English as a Primary language, and came up with 288 Million users… So I have the ability to expand my readership by, 287,999,992 people. Guess I should get started.
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-- Brandon Wirtz