Tag: important technology;

Building Brandwidth in the Web 2.0 Economy, and the upcoming Web 3.0

The Fearless Leaders: Steve Jobs knows brandwidth. Apple is not competing with PC’s anymore. A PC is a tool, a Mac is a status symbol, and brandwidth is what got Apple to that designer label status. Steve Jobs was recently Read More

Building Brandwidth in an Internet Economy (Original)

In the days before Google your brand was measured by your .Com. Today your page rank at Google says a lot, but if someone will buy your T-shirt you know you have hit the big time. CitiBank gives its T-shirts Read More

Building Brandwidth in an Internet Economy

This was probably the most popular article I ever wrote.   And no it is a bit dated with some of the references, but I think it still holds up very well philosophically so I am reposting it.     Building Read More