How long before your mailing list goes dead?

by Brandon Wirtz

I was recently approached to help a friend buy names for a mailing list, and the customer was only looking for names that had made a purchase in the last 30 days.  Neowin.net sent me an e-mail because I hadn’t posted in90 days.  Ello.com hasn’t updated their site in 3 years and is still doing [...]

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